Picture this ... it's almost the end of the sales quarter and you're on your way to an important sales presentation. Winning this deal could make a significant difference to your sales commissions, not to mention pay off a niche chunk off your home loan, personal loan or credit card bills. Within minutes of leaving the office and getting in your car, you head straight into a busy road .... and into four long congested lanes of traffic!
As you sit there in your car (wondering why they even bother to call it a "fast lane"), you realize you have several options for the next hour or so of your commute: you can review the opening lines of your sales presentation (probably a good idea!), dwell on what will happen if you get/don't get this deal, think about your family or friends and where you would like to take them on your next holiday (you do take holidays, don't you?), or just tune out and listen to the news or "drive time" music on the radio.
Or ... you can listen to business audiobooks in your car's CD player and pick up not only some great strategic tips that could help you win the deal, but also gain a competitive business advantage over everyone else who is stuck in traffic alongside you on their way to wherever they are going!
Statistics show that ninety-seven million Americans drive alone to work everyday -- and that doesn't even include those who commute by bus, train or car pool! With the average commute to and from work now reaching over an hour each way, that's almost two months of your life each year spent in transit or sitting in traffic. Just think how much you could improve your business or advance your professional career simply by listening to audiobooks containing excellent information on how to improve your sales approach, communication and people skills, how to market your business better, ways to improve your customer service, etc. during this time.
With the rising popularity of MP3 players and iPods, and more new cars being fitted with built-in MP3 players (as of this year, almost all new cars are now capable of playing digital audio files), more business people are discovering that music or the news is not the only thing they can listen to while going about their busy day. Now, people can "listen" to business books, business seminars, sales and marketing lectures and podcasts from successful business people while they're on-the-go -- and when they don't have time to read. Hence, the huge emerging popularity of audio books with commuters and business owners.
Today's mobile and "time-starved" business owners, sales managers and sales professionals are discovering that they can download an unlimited amount of information into their brain, learn a foreign language or new skill that will improve their business, and get that competitive business edge while driving in their cars, commuting in trains and buses, or even while standing around in queues.
Most business people love to improve their business acumen via reading and taking courses, but lack the time to do so. This is where audiobooks can play an important role in their professional lives.
Business audio books narrated by successful business people can act as an ideal mentoring tool for business owners (one specific title that comes immediately to mind is the audiobook version of Michael E. Gerber's business classic "The E-Myth: Why Most Small Businesses Don't Work And What To Do About It" read by the author himself!). Imagine all the money you can save on consulting fees and the knowledge you will gain, just by listening to an audio book read by a business expert.
Not only will you get mentored by some of the best business minds in the world and gain a competitive business edge by acquiring the latest business information listening to audiobooks on business-related topics, you will also get yourself into the right "state of mind" for doing business successfully.
Just think about it! You arrive at work or at a sales presentation after having been "coached" by a successful business owner while driving or commuting, your mind is immersed in business thoughts and you're most likely inspired by a great business idea or tip you've just heard. You walk into a meeting and you are focused. Your mind is sharp. Your energy is positive and you look vibrant. Your brain is filled with new business strategies and ideas and working subconsciously with these to help you achieve the best results and outcomes no matter what daunting tasks, projects or challenges may lie ahead for you in your busy day.
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